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The Brand Gap

How to bridge the distance between business strategy and design

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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

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The Brand Gap, Marty Neumeier

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Jaar van publicatie
2006
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