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Focusing on the evolving demands of the public relations profession, this book offers insights into essential skills needed for success. It examines key functional areas through the lens of practitioners, providing a practical approach for both new entrants and seasoned professionals. By addressing the sophisticated skill set required in today’s landscape, it serves as a valuable resource for enhancing public relations expertise.
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Public Relations in Practice, Anne Gregory
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Anne Gregory
- Uitgever
- Kogan Page
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 210
- ISBN13
- 9780749433819
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Marketing & Verkoop, Partnerschap & Relaties, Marketing en PR
- Beoordeling
- 4,4 van 5
- Aantekening
- Focusing on the evolving demands of the public relations profession, this book offers insights into essential skills needed for success. It examines key functional areas through the lens of practitioners, providing a practical approach for both new entrants and seasoned professionals. By addressing the sophisticated skill set required in today’s landscape, it serves as a valuable resource for enhancing public relations expertise.