Uitverkocht

Marketing Management

Auteurs

Philip Kotler

Boekbeoordeling

4,1

(4754)

Tarief

Parameters

Business & Management
Handel
Non-fictie
Scripties en Hoger Onderwijsboeken
Studieboeken

Meer over het boek

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.