Uitverkocht

Marketing management

Auteurs

Philip Kotler

Boekbeoordeling

4,1

(4754)

Tarief

Parameters

Business & Management
Handel
Non-fictie
Scripties en Hoger Onderwijsboeken
Studieboeken

Meer over het boek

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.