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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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Global Marketing, Svend Hollensen
- Taal
- Jaar van publicatie
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Marketing
- Taal
- Engels
- Auteurs
- Svend Hollensen
- Uitgever
- Pearson
- Jaar van publicatie
- 2017
- Formaat
- Paperback
- Aantal pagina's
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field