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Global marketing : a decision-oriented approach

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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

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Global marketing : a decision-oriented approach, Svend Hollensen

Taal
Jaar van publicatie
2011
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(Paperback)
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3,4
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21 Beoordelingen

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Taal
Engels
Jaar van publicatie
2011
Formaat
Paperback
Aantal pagina's
104
ISBN10
0273726226
ISBN13
9780273726227
Reeks
Beoordeling
3,4 van 5
Aantekening
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.