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Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
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The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 5,59
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- Titel
- The Strategy Process
- Ondertitel
- Concepts, Contexts, Cases
- Taal
- Engels
- Uitgever
- Financial Times Management
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Reeks
- Beoordeling
- 4,05 van 5
- Aantekening
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.