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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
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The Strategy Process, Henry Mintzberg, James Brian Quinn
- Taal
- Jaar van publicatie
- 1991
- Bindwijze
- (Paperback)
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- Titel
- The Strategy Process
- Taal
- Engels
- Auteurs
- Henry Mintzberg, James Brian Quinn
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1991
- Formaat
- Paperback
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Reeks
- Beoordeling
- 4,05 van 5
- Aantekening
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.