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The Startup Way

How entrepreneurial management transforms culture and drives growth

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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.

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The Startup Way, Eric Ries

Taal
Jaar van publicatie
2017
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(Hardcover)
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Ondertitel
How entrepreneurial management transforms culture and drives growth
Taal
Engels
Auteurs
Eric Ries
Jaar van publicatie
2017
Formaat
Hardcover
ISBN10
0241197244
ISBN13
9780241197240
Reeks
Eerste editie
2017
Oorspronkelijke titel
The Startup Way
Beoordeling
3,95 van 5
Aantekening
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.