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Theory of the Gimmick

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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

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Theory of the Gimmick, Sianne Ngai

Taal
Jaar van publicatie
2022
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(Paperback)
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Taal
Engels
Jaar van publicatie
2022
Formaat
Paperback
Aantal pagina's
416
ISBN10
0674278747
ISBN13
9780674278745
Reeks
Beoordeling
4,1 van 5
Aantekening
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.