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Theory of the Gimmick

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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

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Theory of the Gimmick, Sianne Ngai

Taal
Jaar van publicatie
2020
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(Hardcover)
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Taal
Engels
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
384
ISBN10
0674984544
ISBN13
9780674984547
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Beoordeling
4,1 van 5
Aantekening
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.