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Buyology: How everything we believe about why we buy is wrong

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Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

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Buyology: How everything we believe about why we buy is wrong, Martin Lindstrøm

Taal
Jaar van publicatie
2009
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(Hardcover),
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€ 4,53

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Taal
Engels
Jaar van publicatie
2009
Formaat
Hardcover
Aantal pagina's
272
ISBN10
1847940137
ISBN13
9781847940131
Reeks
Eerste editie
2007
Oorspronkelijke titel
Buyology
Beoordeling
3,75 van 5
Aantekening
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.