Uitverkocht
Parameters
- 260bladzijden
- 10 uur lezen
Meer over het boek
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Een boek kopen
Brand Failures, Matt Haig
- Taal
- Jaar van publicatie
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
Betaalmethoden
We missen je recensie hier.
- Titel
- Brand Failures
- Taal
- Engels
- Auteurs
- Matt Haig
- Uitgever
- Kogan Page Publishers
- Jaar van publicatie
- 2005
- Formaat
- Paperback
- Aantal pagina's
- 260
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Reeks
- Tags
- Non-fictie, Historisch thema, Geschiedenis, Handel, Business & Management, Handleidingen en Gidsen, Management & HR, Gidsen
- Beoordeling
- 3,55 van 5
- Aantekening
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).