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Marketing the Arts

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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

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Marketing the Arts, Anthony Rhine

Taal
Jaar van publicatie
2020
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(Paperback)
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Taal
Engels
Jaar van publicatie
2020
Formaat
Paperback
Aantal pagina's
274
ISBN10
1538128950
ISBN13
9781538128954
Reeks
Aantekening
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.