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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Taal
- Jaar van publicatie
- 2011
- Bindwijze
- (Hardcover)
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Uitgever
- Prentice-Hall
- Jaar van publicatie
- 2011
- Formaat
- Hardcover
- Aantal pagina's
- 334
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Management & HR, Financiën, Ondernemerschap
- Beoordeling
- 4,1 van 5
- Aantekening
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.