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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
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Corporate Communication, Joep Cornelissen
- Taal
- Jaar van publicatie
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Joep Cornelissen
- Jaar van publicatie
- 2023
- Formaat
- Paperback
- Aantal pagina's
- 360
- ISBN13
- 9781529600025
- Reeks
- Beoordeling
- 3,5 van 5
- Aantekening
- This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.