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Marketing Communications

Auteurs

John Egan

Boekbeoordeling

3,5

(2)

Tarief

Parameters

432bladzijden
16 uur lezen

Business & Management
Handel
Non-fictie
Sociale Wetenschappen
Studieboeken

Meer over het boek

"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.