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Innovative B2B Marketing

New Models, Processes and Theory

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Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.

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Innovative B2B Marketing, Simon Hall

Taal
Jaar van publicatie
2022
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(Hardcover)
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Ondertitel
New Models, Processes and Theory
Taal
Engels
Auteurs
Simon Hall
Uitgever
Kogan Page
Jaar van publicatie
2022
Formaat
Hardcover
Aantal pagina's
376
ISBN13
9781398604780
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Beoordeling
3,35 van 5
Aantekening
Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.