Jony Ive

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“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.