Brands, Geographical Origin, and the Global Economy

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The book explores the campaign for international protection of geographic indications, focusing on the significance of 'Made in ...' labels. It examines the historical context and interdisciplinary perspectives that shaped the movement, highlighting key events, stakeholders, and the implications for global trade and cultural identity. Through detailed analysis, it reveals how these protections influence consumer perceptions and the integrity of regional products, offering insights into the ongoing debates surrounding intellectual property and globalization.