Marketing a Tourism Potential Destination - Case Study of Nsanakang

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Tourism can play a crucial role in environmental protection and cultural preservation when effectively managed. It influences various economic aspects and shapes the perception of a destination through its political, historical, and cultural context. Tourist safety concerns, such as political instability and crime, significantly affect destination image and visitor numbers. Despite these challenges, areas like Nsanakang and Eyumojock subdivision hold untapped tourism potential that could enhance the local industry and promote cultural heritage.