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Planning and Managing Public Relations Campaigns

A Strategic Approach

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This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.

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Planning and Managing Public Relations Campaigns, Anne Gregory

Taal
Jaar van publicatie
2020
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(Hardcover)
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Ondertitel
A Strategic Approach
Taal
Engels
Uitgever
Kogan Page
Jaar van publicatie
2020
Formaat
Hardcover
Aantal pagina's
352
ISBN13
9781789663235
Reeks
Beoordeling
5 van 5
Aantekening
This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.