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The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.
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From Penguins to Paradise, Paddy Hayes
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Ondertitel
- My Life as an Advertising Man
- Taal
- Engels
- Auteurs
- Paddy Hayes
- Uitgever
- Great Writers Media, LLC
- Jaar van publicatie
- 2021
- Formaat
- Paperback
- Aantal pagina's
- 164
- ISBN13
- 9781960939319
- Reeks
- Aantekening
- The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.