On Rumours: How Falsehoods Spread, Why We Believe Them, What Can Be Done. Cass R. Sunstein

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Exploring the dynamics of rumor spread, the author utilizes real-world examples and behavioral studies to illustrate how misinformation proliferates. The book provides insights into individual strategies for avoiding deception and discusses governmental measures that can be implemented to deter those intent on misleading the public. Through this examination, it delves into the psychology behind belief formation and the societal impact of rumors.