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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
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Marketing, David Mercer
- Taal
- Jaar van publicatie
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing
- Taal
- Engels
- Auteurs
- David Mercer
- Uitgever
- Wiley-Blackwell
- Jaar van publicatie
- 1992
- Formaat
- Paperback
- Aantal pagina's
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Reeks
- Beoordeling
- 3,35 van 5
- Aantekening
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.