Je koopt precies het boek dat op de foto staat
Parameters
- 614bladzijden
- 22 uur lezen
Meer over het boek
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Een boek kopen
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Taal
- Jaar van publicatie
- 1991
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
- Beschadigd
- Prijs
- € 6,35
Betaalmethoden
Nog niemand heeft beoordeeld.
- Taal
- Engels
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1991
- Formaat
- Hardcover
- Aantal pagina's
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Psychologische thema’s, Handleidingen en Gidsen, Marketing & Verkoop, Consumentengedrag
- Aantekening
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.