Shoe dog

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In this candid memoir, Nike founder Phil Knight reveals the inside story of the company's transformation from a daring start-up to a global icon. In 1962, Knight borrowed $50 from his father to import affordable athletic shoes from Japan, selling them from his Plymouth Valiant and grossing $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups and a recognizable global symbol. Despite the brand's prominence, Knight has remained a mystery—until now. He shares his journey, beginning with a pivotal moment at 24 when he chose to pursue an unconventional path by starting his own business. Knight candidly recounts the risks and setbacks he faced, alongside early successes, while emphasizing the importance of the relationships he built with his first partners and employees. This diverse group of misfits became a close-knit team, united by a shared mission and a belief in the spirit of sport, ultimately creating a brand that revolutionized the industry. Through his story, Knight offers insights into the challenges and triumphs that shaped Nike into a powerhouse.