Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid A. AakerUitverkocht4,3Volgen
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityDavid A. AakerUitverkocht4,0Volgen
Owning Game-Changing Subcategories: Uncommon Growth in the Digital AgeDavid A. AakerUitverkocht4,3Volgen
