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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
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Creative advertising, Mario Pricken
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Creative advertising
- Taal
- Engels
- Auteurs
- Mario Pricken
- Uitgever
- Thames & Hudson
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Kunst, Handleidingen en Gidsen, Wetenschap, Design, Marketing & Verkoop, Wetenschappelijke literatuur, Inspiratie, Creativiteit
- Beoordeling
- 4,05 van 5
- Aantekening
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.