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Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.
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Scientific Advertising, Claude C. Hopkins
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Claude C. Hopkins
- Uitgever
- IndoEuropeanPublishing.com
- Jaar van publicatie
- 2018
- Formaat
- Paperback
- Aantal pagina's
- 70
- ISBN13
- 9781604448429
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Psychologische thema’s, Wetenschap, Cadeaus voor Vrouwen, Marketing & Verkoop, Ondernemerschap, Schrijven
- Beoordeling
- 4 van 5
- Aantekening
- Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.