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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
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Global marketing : a decision-oriented approach, Svend Hollensen
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Svend Hollensen
- Uitgever
- Financial Times ; Prentice Hall
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.







