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Global Marketing

A Decision-oriented Approach

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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

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Global Marketing, Svend Hollensen

Taal
Jaar van publicatie
2004
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Ondertitel
A Decision-oriented Approach
Taal
Engels
Jaar van publicatie
2004
Formaat
Paperback
Aantal pagina's
760
ISBN10
0273678396
ISBN13
9780273678397
Reeks
Beoordeling
3,4 van 5
Aantekening
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field