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Robert M. Grant Contemporary strategy analysis : concepts, techniques, applications
Robert M. Grant Contemporary strategy analysis : concepts, techniques, applications
Robert M. Grant Contemporary strategy analysis : concepts, techniques, applications

Contemporary strategy analysis : concepts, techniques, applications

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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

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Contemporary strategy analysis : concepts, techniques, applications, Robert M. Grant

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Jaar van publicatie
1998
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Taal
Engels
Jaar van publicatie
1998
Formaat
Paperback
ISBN10
0631207805
ISBN13
9780631207801
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Tags
Non-fictie, Studieboeken, Handel, Business & Management, School, Management & HR
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3,85 van 5
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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.