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Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

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The book explores a distinctive methodology that, when applied effectively, enables businesses to identify, win, retain, and nurture their most valuable customers and accounts. It emphasizes the importance of strategic customer management to drive growth and success in a competitive market. Through practical insights and techniques, readers will learn how to enhance customer relationships and maximize their company's potential.

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Key Account Management, Peter Cheverton

Taal
Jaar van publicatie
2015
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(Paperback)
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Ondertitel
Tools and Techniques for Achieving Profitable Key Supplier Status
Taal
Engels
Uitgever
Kogan Page
Jaar van publicatie
2015
Formaat
Paperback
Aantal pagina's
416
ISBN13
9780749469405
Reeks
Beoordeling
3,45 van 5
Aantekening
The book explores a distinctive methodology that, when applied effectively, enables businesses to identify, win, retain, and nurture their most valuable customers and accounts. It emphasizes the importance of strategic customer management to drive growth and success in a competitive market. Through practical insights and techniques, readers will learn how to enhance customer relationships and maximize their company's potential.