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Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

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  • 15 uur lezen

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The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.

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Key Account Management, Peter Cheverton

Taal
Jaar van publicatie
2016
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(Hardcover)
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Ondertitel
Tools and Techniques for Achieving Profitable Key Supplier Status
Taal
Engels
Uitgever
Kogan Page
Jaar van publicatie
2016
Formaat
Hardcover
Aantal pagina's
416
ISBN13
9780749479053
Reeks
Beoordeling
3,45 van 5
Aantekening
The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.