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Scientific Advertising

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The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.

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Scientific Advertising, Claude C. Hopkins

Taal
Jaar van publicatie
2007
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Taal
Engels
Jaar van publicatie
2007
Formaat
Paperback
Aantal pagina's
92
ISBN13
9781605200453
Reeks
Beoordeling
4 van 5
Aantekening
The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.