Contemporary Strategy Analysis

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The updated edition of this market-leading strategic analysis textbook addresses the emerging challenges businesses face in a complex and dynamic environment. Expert strategist Robert M. Grant equips management students and professionals with essential concepts, frameworks, and techniques for making informed strategic decisions. This accessible textbook caters to readers of varying backgrounds and experience levels, combining a rigorous approach to business strategy with real-world examples and relevant case studies authored by Grant. It emphasizes the core tasks of strategy, guiding readers in using analytical tools to identify, analyze, and leverage sources of superior business performance for competitive advantage. The eleventh edition explores the impact of the Covid-19 pandemic on strategy and discusses trending topics such as corporate social responsibility and environmental, social, and governance innovation. These themes are presented alongside integrated business models and contemporary examples of business model innovation. Ideal for undergraduate and MBA students, this textbook has also influenced consultants, executives, and others involved in shaping the strategic direction of modern enterprises.