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Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes
- Taal
- Jaar van publicatie
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Gerry Johnson, Kevan Scholes
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1997
- Formaat
- Paperback
- Aantal pagina's
- 736
- ISBN10
- 0135256356
- ISBN13
- 9780135256350
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, Management & HR
- Beoordeling
- 4 van 5
- Aantekening
- Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.