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Exploring Corporate Strategy

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This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

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Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes

Taal
Jaar van publicatie
2010
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Taal
Engels
Uitgever
Longman
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
562
ISBN13
9780273737001
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Beoordeling
4 van 5
Aantekening
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.