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Exploring corporate strategy text and cases

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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Exploring corporate strategy text and cases, Gerry Johnson, Kevan Scholes

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Jaar van publicatie
2002
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Taal
Engels
Jaar van publicatie
2002
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Aantekening
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.