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Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Auteurs

Peter Cheverton

Boekbeoordeling

3,5

(7)

Tarief

Parameters

416bladzijden
15 uur lezen

Business & Management
Handel
Marketing & Verkoop
Non-fictie

Meer over het boek

The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.