Does IT matter? : information technology and the corrosion of competitive advantageNicholas CarrUitverkocht3,8Volgen
Reinventing the CFO : how financial managers can transform their roles and add greater valueJeremy HopeUitverkocht3,7Volgen
The power of unreasonable people : how social entrepreneurs create markets that change the worldPamela HartiganUitverkocht3,8Volgen
Microeconomics for MBAs. The economic way of thinking for managersRichard B McKenzieUitverkocht3,0Volgen
Managing business ethics : straight talk about how to do it rightLinda Klebe TreviñoUitverkocht3,7Volgen
Advertising and the mind of the consumer : what works, what doesn't, and whyMax SutherlandUitverkocht3,7Volgen
One minute mentoring. How to find and work with a mentor. And why you'll benefit from being oneClaire DiazOrtizUitverkocht3,7Volgen
Marketing as strategy. Understanding the CEO's agenda for driving growth and innovationNirmalya KumarUitverkocht3,7Volgen
Total access. Giving customers what they want in an anytime, anywhere worldRegis McKennaUitverkocht3,2Volgen
Why she buys: the new strategy for reaching the world's most powerful consumersBridget BrennanUitverkocht3,8Volgen