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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring corporate strategy text and cases, Gerry Johnson, Kevan Scholes
- Taal
- Jaar van publicatie
- 2002
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Gerry Johnson, Kevan Scholes
- Jaar van publicatie
- 2002
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, Management & HR
- Beoordeling
- 4 van 5
- Aantekening
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.