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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
Betaalmethoden
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- Taal
- Engels
- Uitgever
- FT Prentice Hall
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 664
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, Management & HR
- Beoordeling
- 4 van 5
- Aantekening
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.