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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
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Exploring Corporate Strategy. Text & Cases, Gerry Johnson, Kevan Scholes, Richard Whittington
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- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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