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Principles of marketing

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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

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Principles of marketing, Gary Armstrong, Philip Kotler

Taal
Jaar van publicatie
1999
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Taal
Engels
Jaar van publicatie
1999
Formaat
Paperback
ISBN10
0130961906
ISBN13
9780130961907
Reeks
Beoordeling
4,15 van 5
Aantekening
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.