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For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
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Principles of Marketing, Philip Kotler, Gary Armstrong
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Philip Kotler, Gary Armstrong
- Jaar van publicatie
- 2000
- Formaat
- Paperback
- Aantal pagina's
- 785
- ISBN10
- 0130293687
- ISBN13
- 9780130293688
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 4,15 van 5
- Aantekening
- For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.