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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Taal
- Jaar van publicatie
- 2020
- Bindwijze
- (Paperback)
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Philip Kotler, Gary Armstrong
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 736
- ISBN13
- 9781292341132
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 4,15 van 5
- Aantekening
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.