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This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
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Principles of Marketing, Auteurscollectief
- Taal
- Jaar van publicatie
- 2005
- Bindwijze
- (Paperback)
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- Taal
- Engels
- Auteurs
- Auteurscollectief
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2005
- Formaat
- Paperback
- Aantal pagina's
- 954
- ISBN10
- 0273684566
- ISBN13
- 9780273684565
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 4,15 van 5
- Aantekening
- This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.




























