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"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Taal
- Jaar van publicatie
- 2023
- Bindwijze
- (Paperback)
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- Taal
- Engels
- Auteurs
- Philip Kotler, Gary Armstrong
- Uitgever
- Pearson Education Limited
- Jaar van publicatie
- 2023
- Formaat
- Paperback
- Aantal pagina's
- 768
- ISBN13
- 9781292449364
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 4,15 van 5
- Aantekening
- "Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."